Case Study: The Institute of Marketing
In a school with 11,000 e-learning students, network security is key
The Finnish Institute of Marketing decided to opt for StoneGate to
secure the personal details of its students and a wide range of copyright-related material as a
result of Stonesoft’s strengthening reputation combined with IBM’s recommendation.
In Finland, the success of the Institute of Marketing (Markkinointi-instituutti) is based on
continuous renewal, development and a pioneering spirit. A few years back, the Institute brought
postal courses to Finland and today its students are working in one of the most advanced e-learning
environments possible. However, using the Internet as the main channel and tool for studies does
set unique challenges for network security and administration to meet.
The history of the Institute of Marketing is long and rich in heritage. Over 75 years the
institute has influenced the professional development of more than 250 000 Finns and thus
contributed a great deal to the development of whole Finland’s economic life. The particular
strengths of the Institute are its customer service and forward-thinking outlook.
The Institute of Marketing has about 11 000 students every year, almost all of which are
already in working life and studying on a part-time basis. The lifelong need for learning shows in
the figures: about 40 per cent of the students are over 40 years old. The Institute of Marketing
employs 87 full-time people, on top of which about 700 part-time lecturers and specialists who
participate in teaching.
The institute embraced ‘the virtual age’ in 1999. An internal e-learning system was deployed
as a result of long and demanding development work. Thanks to the combination of
multidisciplinary lecture series, seminars and guided distant learning, studying is now
possible regardless of student or tutor location. Multidisciplinary studies offer students
flexible possibilities to acquire new competences.
For network security and administration however, such flexibility coupled with a large
population of 11,000 students and staff represents some unique challenges.
Today, the Institute of Marketing is part of the MDC Group, which includes also
Efektor Oy, International Management Education Oy, Edusolutions Oy, and the Marketingi
Instituut in Tallinn, Estonia. The group uses a shared IT department and, with the exception
of the Tallinn unit, a shared network security environment.
Customer satisfaction is everything
The Institute of Marketing must be able to secure the
personal details of its students as well as a lot of copyright-related material that needs to be
looked after. What further adds to the challenge is that the network environments must be
separable: a student in the IT class must not have access to the same environments as a
payroll clerk or a teacher, for example.
Calculated in money, ours is certainly not the most business critical
environment, but customer satisfaction is the key principle of our operations. We promise our
customers an efficient learning environment that saves them time and money. Thus, the network
and the firewall must work.”
Janne Moilanen, IT Manager at MDC Group
System Manager
Jussi Pesonen adds: “We need to be able to provide a secure
environment in both ways. The students who come here must be able to trust our network, but
at the same time we must make sure nothing malicious can get into our network from their
machines.”
Flexible, autonomous management
Previously, the entire MDC Group used a firewall outsourced
to an external service provider. However, the next stage in the development process of
the Institute required more collaboration and cooperation, so the Institute wanted to take
the strings tighter in its own hands.
“We wanted to manage our own environment better and not be dependent on the service provider
any more. This new solution offers us operative flexibility as well as cost savings,” says
Moilanen. “When we are administrating the system ourselves
we are flexible, we can go behind the firewall to operate it, for example in training
situations. Previously this would have required complicated agreements with the service
provider.”
Moilanen also appreciates the reporting and audit capabilities of the new system. Now the
monitoring is more versatile and real-time as before. If the reporting shows something out of
the ordinary, this can be attended to without delay.
The IT appliance base at the Institute of Marketing is provided by IBM and a lengthy history
of cooperation has taught the personnel to trust their appliance provider. When Marko Haarala
from IBM heard that the Institute wanted to change the external firewall provider to an
internal system, he immediately recommended them StoneGate solution by Stonesoft.
“The new system needed to be reliable and easy to use. We also wanted a system that
would not cause any breaks in network traffic and it had to be capable of operating in
environments where all servers are not under the same roof,” recalls Pesonen.
IBM recommendation of Stonesoft StoneGate
When choosing the system, the Institute of
Marketing also wanted to be sure they could continue building on it in the future as well.
We did not want to play ourselves out when choosing the firewall. One of StoneGate’s
undisputed strengths is its scalability. If and when our business expands, we want to be able to
build future solutions on top of it."
Jussi Pesonen, System Manager, MDC Group
Naturally, the Institute of Marketing also appreciated the cost effectiveness of deploying
StoneGate technology:
“Although we do not have many permanent staff, due to the large number of our students we
still require large enterprise-class systems. Many competitors of Stonesoft price their
products on a level that is unreachable by SME organisations like the Institute of Marketing. In
StoneGate, we have found an enterprise level product for a price that is affordable by
a small company,” explains CIO
Timo Soikkeli.
Fast and easy deployment
StoneGate was installed at the Institute of Marketing during
Christmas and New Year’s Eve 2006/2007. The installation, deployed in cooperation with
experts from IBM, operates as expected.
“At the same time, we rationalised our whole set of provision. We tested this a lot on paper
in advance, but installing the firewall itself took only a couple of hours,” Pesonen
recalls. “In this job, the key criterion to measure the success of an installation is
whether it has caused any harm to the business. This one didn’t, so we have all reason to be
happy.”
A part of the information management department staff participated in a one-week system
training at Stonesoft and all delegates left the training with a positive feeling:
The training was professional with a nice atmosphere. The experts from Stonesoft
convinced us about their competence and willingness to serve the customer. Now that we are
operating the firewall ourselves, it is important to build a security network that we can
turn to ask for help if we run into problems. Based on initial experience, Stonesoft is
both capable and willing to serve its customers."
Timo Soikkeli, CIO, MDC Group
Regarding administration, the deployment project of StoneGate is not completed yet.
However, Pesonen regards StoneGate as easy to get acquainted with:
The installation, understanding and management of StoneGate is easy. You need only a
couple of days to get a grasp on the product, which you can hardly say about many similar systems.
Ease of use was one of the key reasons why we chose StoneGate.”
Expansion is easy
According to Moilanen, the Institute of Marketing will make the most of
StoneGate’s easy scalability for as long as it makes sense from the business perspective:
“VPN will be deployed in a couple of stages over this summer. First we will offer the
possibility to use webmail, and after that VPN. Our aim is to move from IP-based network
access to user ID -based access by the end of this year. We will also evaluate the
implementation of IPS and Multi-Link."
StoneGate takes us forward in many areas. It is easy to be confident about the future
when you have a system that does not run out of possibilities right away.”
Janne Moilanen, IT Manager at MDC Group
About the Institute of Marketing

The Institute of Marketing in Finland is an independent
educational establishment providing vocational and continuing training for adults. It specializes
in further training and re-training.
The training offered by the Institute includes courses in the areas of marketing, marketing
management, selling, advertising, real estate management, communication, secretarial skills,
materials handling, corporate finance and business administration, business language training and
in-company training. In all it provides over 50 standard examinations and training programmes.
The Institute of Marketing uses an integrated teaching system, which combines innovatively
various distance-teaching and face-to-face teaching forms supported by modern educational
technology and media. The bases for its operations are strong resources, well-established
relations, working practices and principles and extensive experience.
The institute is a member of the MDC Group owned by Finnish businesses. The other members of
the Group are Efektor Oy, International Management Education (IME) Oy, Edusolutions Oy and
Marketingi Instituut Estonia Oü.